The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Times Media Group, CTP Caxton, Independent Media, Media24, Mail & Guardian and Ramsay Media.

2017 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, we will move to the global model of an Establishment Survey hub and Donor Currency Surveys.

Print Media Is Surviving in More Ways than One

This Media Update article expands arguments on the efficacy of print.  
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Why Print Offers Something Advertisers Covet

A PrintPower article by Director Scott Manson at OgilvyOne on the unique qualities of print. [embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/06/Scott-Manson-Director-at-OgilvyOne-explains-why-print-offers-unique-experience.pdf"...
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Measuring the Effectiveness of Print Media in an Integrated Media Plan

The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across the FMCG and Services markets in the Euro-Zone. [embeddoc...
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The BrandMapp 2017 Print Media Report

For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. [embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/04/The-BrandMapp-2017-Print-Media-Report-for-web.pdf" download="all"]
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Publisher Research Council READ Presentation

The PRC's Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation [embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/06/PRC-READ-LAUNCH-APRIL-2017-website.pdf" download="all"]...
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Media View Presentation from TNS Kantar

The results from this Media View Study conducted by TNS Kantar are available in this presentation [embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/04/Media-View-presentation-20042017-Full-presentation.pptx" download="all" viewer="microsoft"]...
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Establishment Survey Questionnaire 2017

[embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/04/ES-Questionnaire-Jul-Dec-2016-Release-version.pdf" download="all"]
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The Establishment Survey 2017

[embeddoc url="http://www.prc.za.com/wp-content/uploads/2017/04/ESTABLISHMENT-SURVEY-2017.pdf" download="all"]
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Establishment Survey Questionnaire | 2016

The 2016 Establishment Survey Questionnaire - Free Download           [embeddoc url="http://www.prc.za.com/wp-content/uploads/2016/11/ES-questionnaire-FINAL-2016A.pdf" download="all"]
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Media Habits Of Children | 2014

This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access and use of young children aged 3-4. The report...
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