Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

The fused dataset, known as PAMS BRANDS 2018, has launched!

Nielsen's Media ROI Benchmarks are now available!

READING Platforms deliver the best Advertising ROI

The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian, Associated Magazines and Ndalo Media.

2018 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, the PRC is driving the global best media research practice of fusing multiple surveys, beginning with our own PAMS data and over 5000 brands on the Nielsen Consumer Panel.

Primary Research
Reader Library

Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium.  17 brands, across...

Latest Establishment Survey (ES) results released

The latest Establishment Survey (ES) second full year results have been released. The presentation (with trends) is available to download: [embeddoc url="http://www.prc.za.com/wp-content/uploads/2018/10/ES-PRC-Sep-2018-Release-and-trends.pdf" download="all"...

Audience Design Thinking

This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience...

‘print is dead’ – then why do even the tech giants use it for their apology ads?

A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. It is good news that print media enjoys higher levels of trust above online media. Intriguingly, print...

Stuff New Zealand Shares its Revenue Diversification Transformation

Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind...

How Design Thinking transformed Globe and Mail’s newsroom, audience reach

Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its...

Insight from RAMetrics: Does ad size impact attention and recall?

Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does...

Australians prefer radio for breakfast, TV after dinner

This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time media preference with 13.8% of Australians still preferring a print newspaper to...

How to manoeuvre through 2018 and come out the other side

Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with a changing industry. BizTrends 2018: How to manoeuvre through...

PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in this article.