The fused dataset, known as PAMS BRANDS 2018, has launched!
Nielsen's Media ROI Benchmarks are now available!
READING Platforms deliver the best Advertising ROI
The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.
We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian, Associated Magazines and Ndalo Media.
2018 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, the PRC is driving the global best media research practice of fusing multiple surveys, beginning with our own PAMS data and over 5000 brands on the Nielsen Consumer Panel.