Please diarise 13 and 14 February 2018 for the PAMS launch!

Countdown to PAMS

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The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian and Ramsay Media.

2017 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, we will move to the global model of an Establishment Survey hub and Donor Currency Surveys.

Print Power: A Programmatic Case Study Integrating Online & Offline

This Print Power article unpacks a Programmatic case study, by the insight team at Britain's Royal Mail MarketReach, for retail brand JD Williams' campaign. The objective of the campaign was to find a solution for the high number of empty carts left from online sales....
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Print Power: The Top Print Hits of the Year

Each campaign challenges us to re-think the magnitude of the print medium's creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for an iPhone ASICS running shoes uses a print ad as a foot type test Ocado the online...
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Scandinavia Emerges as Gold Standard in Digital Subscriptions

Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a first-had account of the experience. Scandinavia emerges as gold standard in...
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The Reading Revolution: React, Re-Position, Re-Calibrate

The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October 2017. The Reading Revolution React Reposition Recalibrate -...
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UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35

Young cautions media pundits who consider print is dying in this Newsworks article: "We are in danger of throwing out the baby with the bath water"...
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Newspaper Brands Provide a Context You Can Trust

Newsworks' latest advertising campaign "seeks to highlight the value of newspaper brands today". Discover more from Newsworks' ad campaign: "It's time to get real" in this article, Newsworks Ad Campaign: It's Time To Get Real....
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Proof That Magazine Media Still Deliver the Best Results for Advertisers

The proof is simple: "magazine brands help tell stories and sell products for advertisers". This article illustrates how and why. Proof that magazine media still deliver the best results for...
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The Establishment Survey: A Foundation for a Brave New World

This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
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The Establishment Survey Full Year Release

The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release  
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The Socio-Economic Segmentation Tool (SEM) Explained

This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool...
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