The PAMS 2017 Launch presentation is now available to the industry.

The PAMS 2017 Launch presentation can be downloaded here

The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian and Ramsay Media.

2017 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, we will move to the global model of an Establishment Survey hub and Donor Currency Surveys.

How to manoeuvre through 2018 and come out the other side

Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with a changing industry. BizTrends 2018: How to manoeuvre through...
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PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in this article.
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PAMS Presentation 2017

The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. Here is the presentation delivered in Johannesburg and Cape Town. PAMS LAUNCH Presentation...
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PAMS 2017 Questionnaire

Here is the PAMS 2017 Questionnaire. PAMS Questionnaire 2017
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Print Power: A Programmatic Case Study Integrating Online & Offline

This Print Power article unpacks a Programmatic case study, by the insight team at Britain's Royal Mail MarketReach, for retail brand JD Williams' campaign. The objective of the campaign was to find a solution for the high number of empty carts left from online sales....
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Print Power: The Top Print Hits of the Year

Each campaign challenges us to re-think the magnitude of the print medium's creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for an iPhone ASICS running shoes uses a print ad as a foot type test Ocado the online...
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Scandinavia Emerges as Gold Standard in Digital Subscriptions

Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a first-had account of the experience. Scandinavia emerges as gold standard in...
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The Reading Revolution: React, Re-Position, Re-Calibrate

The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October 2017. The Reading Revolution React Reposition Recalibrate -...
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UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35

Young cautions media pundits who consider print is dying in this Newsworks article: "We are in danger of throwing out the baby with the bath water"...
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Newspaper Brands Provide a Context You Can Trust

Newsworks' latest advertising campaign "seeks to highlight the value of newspaper brands today". Discover more from Newsworks' ad campaign: "It's time to get real" in this article, Newsworks Ad Campaign: It's Time To Get Real....
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