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The fused dataset, known as PAMS BRANDS 2018, has launched!

Nielsen's Media ROI Benchmarks are now available!

READING Platforms deliver the best Advertising ROI

The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian, Associated Magazines and Ndalo Media.

2018 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, the PRC is driving the global best media research practice of fusing multiple surveys, beginning with our own PAMS data and over 5000 brands on the Nielsen Consumer Panel.

Primary Research
Reader Library

The value of a quality environment

In a partnership between GroupM UK, Newsworks and all of their national newsbrand stakeholders, GroupM analysed 84 live campaigns between September 2017 and June 2018, working with Meetrics and Cint. The results demonstrate that an exposure to advertising in a quality...

Maximise ROI with Print

Newsworks commissioned econometrics consultancy Benchmarketing, led by Sally Dickerson, who conducted a meta-analysis of over 500 econometric models from 2011-2016, revealing the positive impact of adding newspapers to a campaign. Find even examples of newspaper ROI...

Print provides excellent ROI

According to a survey from the UK, Print is bested only by Television when it comes to delivering a Return on Investment (ROI). The report from Ebiquity and Gain Theroy aims to provide a benchmark for what businesses can expect their advertising investment to provide....

Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium.  17 brands, across...

Latest Establishment Survey (ES) results released

The latest Establishment Survey (ES) second full year results have been released. The presentation (with trends) is available to download: [embeddoc url="http://www.prc.za.com/wp-content/uploads/2018/10/ES-PRC-Sep-2018-Release-and-trends.pdf" download="all"...

Audience Design Thinking

This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience...

‘print is dead’ – then why do even the tech giants use it for their apology ads?

A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. It is good news that print media enjoys higher levels of trust above online media. Intriguingly, print...

Stuff New Zealand Shares its Revenue Diversification Transformation

Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind...

How Design Thinking transformed Globe and Mail’s newsroom, audience reach

Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its...

Insight from RAMetrics: Does ad size impact attention and recall?

Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does...