The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.
2017 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, we will move to the global model of an Establishment Survey hub and Donor Currency Surveys.
Upcoming PRC events to take note of:
Come and join the PRC on the 3rd October 2017. We will be at the Bryanston Country Club with Peter Storrar of Kantar TNS and Peter Langschmidt of the Publisher Research Council who will unpack the results from the survey with the industry. Look forward to seeing our media, advertising, marketing colleagues there.