The Publisher Research Council, is a non profit company that conducts audience and efficacy research on behalf of our members. Primary research is conducted to gain an understanding of the broad media usage in South Africa as well as individual title audiences for member internal use and for advertisers and their agencies.

We are owned by the publishing houses, that collectively publish over 700 titles. Members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian and Ramsay Media.

2017 heralds a new dawn in the SA media research industry, where after 40 years of single source AMPS, we will move to the global model of an Establishment Survey hub and Donor Currency Surveys.

Upcoming PRC events to take note of:

Oct
3
Tue
The Latest Establishment Survey Results – Unpacked @ Bryanston Country Club
Oct 3 @ 3:00 pm – 5:00 pm
The Latest Establishment Survey Results - Unpacked @ Bryanston Country Club | Sandton | Gauteng | South Africa

Come and join the PRC on the 3rd October 2017. We will be at the Bryanston Country Club with Peter Storrar of Kantar TNS and Peter Langschmidt of the Publisher Research Council who will unpack the results from the survey with the industry. Look forward to seeing our media, advertising, marketing colleagues there.

 

The Socio-economic Segmentation Tool (SEM) Explained

This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool...
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Despite Circulation Pressures Readers Remain Loyal to Print

Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine advertising is a "direct trigger to purchase"....
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Readers View Advertising As Part Of The Reading Experience

The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & Ireland. Print Power highlights Willson's insights...
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The Book of Evidence Proves the Power of Print

In 2016, Ireland's Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results "proved without doubt the strong return on Investment that print media offers to brands." "We'd like to present you with some...
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Study Suggests Print Magazine Ads Establish Deeper Brand Connection

This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a...
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Print Media Is Surviving in More Ways than One

This Media Update article expands arguments on the efficacy of print.  
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Why Print Offers Something Advertisers Covet

A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print....
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Measuring the Effectiveness of Print Media in an Integrated Media Plan

The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across the FMCG and Services markets in the Euro-Zone....
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The BrandMapp 2017 Print Media Report

For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media...
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Publisher Research Council READ Presentation

The PRC's Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017 ...
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