The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ Reader Audience Measurement founded on global and local best-in-class practice, expertise and resources.”

This questionnaire was used across a total sample size of 17386 respondents.

PAMS 2017 QUESTIONNAIRE

 

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