An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Studypoints out that over 40% of women in 2018, are founders of their own media companies. Patricia Torres-Burd, Vice President of UBC International Media Consulting,  highlighted this up-take as a surprise finding from the study. More of her comments on other key findings were made at the INMA Conferencia de Medios Latinoamerica.