This week’s 6 of the Best are reviewed by Cherie Davies, SVP, group creative director at FCB Chicago.

Winner: Transavia: #VeryBadPic Mountain. We’ve all been there. A nice enough stranger agrees to take your photo, you stand awkwardly by yourself with your arms up in the classic ‘Look at me, I’m on a mountain’ pose. #blessed. Except, that nice enough stranger, while nice enough, could give a stuff about taking a good photo… well, a good photo of you. This made me reminisce on my own holiday photo fails. It’s fun, intriguing and relatable. I like it.

Runner Up: McDonald’s Summer. Iconic Australian summer feel. Simple, clever and engaging visual. I also liked the fact that a big brand like McDonald’s could take their iconic logo and do something eminently interesting with it.

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