This week’s 6 of the Best are reveiwed by Eduardo Basque, head of art at Mestiça Propaganda, Sao Paulo, Brazil.

Winner: Welti-Furrer ‘Fragile, Do Not Drop‘. Transporting works of art is a real art. Therefore, the campaign brings a very clear and extremely well executed idea: the message proposed in the concept. It conveys all the care of the service being rendered. Very good.

Runner-up: PETA (People for the Ethical Treatment of Animals) ‘Killer Cows‘. In addition to addressing an extremely current theme, the campaign’s craft draws attention to perfect execution. Perhaps a little aggressive, but pertinent for the purpose of the message.The campaign’s signature is very interesting: harmonious with the concept, flashy and at the same time does not compromise the layout of the piece.

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