2018 was definitely a year not to be forgotten, and it always helps to reflect on what happened, and to enjoy the adverts that really stood out and engaged with the reader.

D&AD Yellow Pencil award-winning Ikea pee ad. An ad that revealed a special cot discount to those who peed on it and were pregnant.

There are so many more.

See them all at https://www.printpower.eu/insight/print-2018-year-in-review/