This week’s 6 of the Best are reviewed by Andy Jex, chef creative officer at TBWA\London.
Winner: Refuge. When I first read this, I could kind of feel where it was going. However, when it finally got there it wasn’t a bit disappointing. The idea of a partner “turning on you” has been executed very, very well.
Runner-up: RBH. I feel bad about an advert for an ad agency in need of a copywriter being runner up here. Is it for real? Is an agency allowed to enter this competition? Regardless, it’s the next best of the bunch. It’s a little too similar to those pictogram rounds you get at pub quizzes for my liking. Which has nothing to do with the fact that I can’t do them.
For the complete list, visit https://www.bestadsontv.com/best/print