This week’s 6 of the Best are reviewed by Jim Nilsson and Jacob Bjordal, a senior creative team from m:united/McCann London.

The award for best print goes to the clever tourism campaign from New New Zeeland (no that’s not a typo), Coastal Pacific’s ‘A new New Zealand‘. The formula of turning a negative PR story into something positive is not entirely new, but doing it in the medium of print is impressive. Using the negative headlines for their own campaign is a smart judo move.

We’re not completely sold on the other print executions of this week, but this one from Tradus is simple and gets the point across.

For the complete list, visit