It’s extremely interesting to see how the brain actually works when it comes to seeing adverts online! According to this article adverts that appear alongside premium editorial content are processed by the brain more effectively than those that appear alongside social.
The full article can be viewed at https://www.campaignlive.co.uk/article/ads-premium-sites-effective-social-media-neuroscience-study-claims/1456544
The results showed that ads seen in a premium context are viewed for 17% longer and with 29% higher levels of engagement than ads on social sites such as Facebook and YouTube. Meanwhile, left-brain memory encoding, which processes words and detail, is 42% higher for premium media than for social media, and right brain memory encoding, which processes emotional responses, is 9% higher.