Insights from the South African Establishment Survey (ES) show that people who read earn more than their non-reading counterparts, across the entire spectrum of society.

According to the ES only half of South Africans read newspapers and magazines monthly. However, this percentage grows the higher one moves up the SEM (Socio-Economic Measure) scale. In SEM SuperGroup (SG) 5, the top 10% of the population, 77% read. This same SG also has the highest household income, demonstrating that reading is the key to success and a better life

Have a look at a highlights presentation below based on the original READ presentation