Reading delivers best ROI

An intense three-year study into the advertising return on investment of 17 different brands across multiple channels has resulted in a key takeout for advertisers and their media planners: Reading, especially on digital platforms, consistently delivered the greatest...

The power of the written word

By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been built on the fact that people love to read, whether it be newspapers, magazines, books or online content. As a human race, we are hardwired to...