Josephine Buys appointed CEO of PRC

The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has a diverse and passionate career history in publishing and marketing, most recently growing and transforming the IAB SA as its inaugural CEO....

#Insight: The QUALITY of attention matters.

Not all reach is equal, and now is the time to consider quality attention. Magnetic’s latest report looks at why quality attention matters. Quality attention drives actions Measuring attention is undeniably a challenge. A single metric is unlikely to fully...