Print provides a depth that is extremely difficult to replicate on other media platforms. In the research conducted by research company whyfive and premium annual landscape survey, BrandMapp, the PRC provides insights into those at the top end of the SEM scale.
BrandMapp looks at 25 599 economically active adults who live in households earning in excess of R25 000 per month. In short, it paints a unique picture of economically active South Africans.
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