PAMS 2017 LAUNCH PRESENTATION

The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of Nielsen and Peter Langschmidt of the PRC. PAMS LAUNCH Presentation  ...

PAMS 2017 QUESTIONNAIRE

The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ Reader Audience Measurement founded on global and...