Why should you join?
If you are a publisher and want your readers measured and results delivered to the media and advertising industry then you should join the PRC. If media planners and buyers cannot see your readership and compare it to other publications, how can they justify advertising in your publication or on your website? The PRC is funded by a proportional contribution from members based on reported Nielsen adspend for the preceding calendar year and all publishers, with circulations in release excess of about 20,000 copies, are encouraged to become members. Apart from open forums, input to the research process and audience measurement across all platforms there are numerous other reasons to join. You will get free access to both the Establishment Survey (ES) and PAMS at no cost, both studies of which are scheduled for release in 2017. In addition should you wish to multibase (fuse and combine) any of your own research or subscriber bases with the ES or PAMS, you can do so with no fees payable to the survey owners, you only need pay for the statistical analysis cost. The good news is that the PRC are measuring all titles that were in AMPS 2015. The bad news is that we will not release your data to the industry if you are not a paid up member of the PRC. Contact Peter Langschmidt below for details and costs of becoming a member.