PAMS 2017

After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey is live and available to all research and software bureaus. The data researches titles and brands.

PAMS is the new reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and advertising space.

Research, conducted by Nielsen, measures around 150 newspapers, magazines and websites readers. This title specific media currency survey is based on first world methodologies and best of breed practices. With many research ‘firsts’ and innovative changes, PAMS is the first reading study worldwide to use ‘flooding’. Additionally, global AIR (Average Issue Readership) is included and the recency method is used. The PRC has introduced a tighter new reading measure, known as CORE readers. Definition for CORE Readers can be found at http://www.prc.za.com/wp-content/uploads/2018/04/PAMS-2017-Technical-Report.pdf

For the media industry, the beloved brands are back – from motor vehicles to financial institutions to retail, including furniture and groceries. The survey has determined who’s responsible for category and brand purchases, where they buy, what they read and on what platform. With a random probability sample in excess of 17,000 respondents, results will generally fall within a few percentage points margin of error.

A word of caution though, the survey’s data (including the paper measure) is not comparable with any previous reader surveys.

Bureau Contacts

As from the 18th April 2018 this new research data will be available to the media software bureaus. These bureaus can be contacted as follows:

BUREAU            PERSON          CONTACT

Telmar                                Jenifer Daniel                jdaniel@telmar.co.za

Nielsen Clear Decisions     Hank Bento                    hank.bento@nielsen.com

Softcopy                             Anton Haupt                  anton@softcopy.co.za

Eighty20                             Andrew Fulton               andrew@eighty20.co.za

Infotools                             Hillary Crowther             hilary@infotools.co.za

Documents

Please look through the following PAMS documents: