Power of Print: An SEM Supergroups purchase journey

This article published on the WARC website, New migrants offer big opportunities for brands, allows us the chance to re-think how we approach the purchase journey of SEM Supergroups 1, 2 and three. It's enormously complex looking at the new migrant journey because a...

Power of Print: UK newspaper adspend is £1.9bn

Data from a recent survey by the Advertising Association/WARC Expenditure Report has indicated that digital and print newspaper expenditure between 2006 and 2007 decreased by 9.2% with total spend in 2016 at £2.1 bn and £1.9bn in 2017....

The best print ad of the week

The #BeatPlasticPollution print campaign by Tiny Tall Creative was created for the Environmentalist Foundation of India. It gets the message on pollution across. Check-out other best ads for Big Mac, Buritecco coffee...

Power of Print: Impressions of reach and frequency

About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms and plan campaigns based on reach. Here is The Financial Times creates audience mapping tool to boost repeat ad...

Best of Print Ads: A winning message

What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning Mitsubishi ad, Mark Tutssel judges that "the cymbal-banging monkey toy ... reinforces the message." Creative:...

Power of Print: The trend of time spent

In July of 2017, data scientists, content strategists, product specialists, developers and sales teams  at Reuters started developing an app that would enable its readers to engage with relevant, customised content. Customisation can feel creepy, [however] the app...

Power of Print: print advertising on the rise since 2010

After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad spending rise The Sun, Daily Mirror, Daily Mail, Daily Express, and Metro together...

Power of Print: 13 million daily print newspaper readers

With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to tap into the 24.9 million multi-platform Newsbrands readers. Here are the highlights from ... British Airways, Nike, Yorkshire...

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