Best of Print Ads: Engaging, multiple opportunities to see

Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique strengths of print. The winning ad and second runner up are Creative: Adults can catch whooping cough too.  Client, Sanofi.  Agency, Saatchi...

The power of print over digital media

In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it seems that -when done well- they also have a massive 'talkability'...

Best of Print Ads: First prize for safety

This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don't text and drive. Client, ANTT.  Agency, Fields360, Brazil. Creative: The HEART of a No. 10.  Client,...

The Power of Print: The San Miguel Rich List

With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end pubs. The San Miguel Rich List campaign achieved this by changing the perception of RICH. RICH is...

Best of Print Ads: Print advertising for the voiceless

The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain voiceless. The best selected advertisement is for Reporter Magazine. Creative: Don't suck the...

The Power of Print: Newsrooms make readers, not money

On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI's former senior editor Levi Pulinnen, he asks editors to consider an important question: If you knew advertising revenue would...

Best of Print Ads: The light side of print

If you want to experience what it must be like for an illiterate child, the winning print advertisement selected by Grey Bangkok's chairwoman/CCO, Jureeporn Thaidumrong, "When you can read everything, it changes everything" simulates it for the reader. It is a...

The Power of Digital: Don’t break up Facebook

It is a fact that Facebook is a "social-media colusses" as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to make; Discourage any company from using its data trove to deter new competitors....

Best of Print Ads: So the print story goes…

Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week's guest judges and are South Africans who love biltong. Their selection of the best ads in print: Wimbledon. McCann, London Climate...

Best of Print Ads: England’s uncomfortable truth

"The World Cup domestic violence ad is my winner" writes guest judge Christie Cooper. Engagement and quality of attention are prints' inherent strengths, which are well executed in the winning ad. National Centre for Domestic Violence. JWT, London Freeland...

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