The power of print over digital media

In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it seems that -when done well- they also have a massive...

Power of Print: The Ozone Project

The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new platform offering advertisers and agencies  “premium, fraud-free and brand safe...