The best print ad of the week

The #BeatPlasticPollution print campaign by Tiny Tall Creative was created for the Environmentalist Foundation of India. It gets the message on pollution across. Check-out other best ads for Big Mac, Buritecco coffee here Please follow and like...

Best of Print Ads: So the print story goes…

Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love biltong. Their selection of the best ads in print: Wimbledon. McCann, London...

Best of Print Ads: England’s uncomfortable truth

“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning ad. National Centre for Domestic Violence. JWT, London...

Power of Print: Quality editorial environments matter

Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from the study and provides a...

The power of the written word

“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the relationship between engagement and action in the purchase decision....