Best of Print Ads: A winning message

What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning Mitsubishi ad, Mark Tutssel judges that “the cymbal-banging monkey toy … reinforces the...

Power of Print: The trend of time spent

In July of 2017, data scientists, content strategists, product specialists, developers and sales teams  at Reuters started developing an app that would enable its readers to engage with relevant, customised content. Customisation can feel creepy, [however] the app...

Power of Print: Newsrooms make readers, not money

On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to consider an important question: If you knew advertising revenue...