Power of Print: The trend of time spent

In July of 2017, data scientists, content strategists, product specialists, developers and sales teams  at Reuters started developing an app that would enable its readers to engage with relevant, customised content. Customisation can feel creepy, [however] the app...

The power of print over digital media

In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it seems that -when done well- they also have a massive...

Power of Print: Newsrooms make readers, not money

On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to consider an important question: If you knew advertising revenue...