#BestPrintAds – Aldi, so fresh

#BestPrintAds – Aldi, so fresh

This is one of the best print ads from last week, but thought this one should be highlighted too. Look carefully at the newspaper that the product is wrapped in….. The product is so fresh that it is wrapped in the newspaper from the same day! Imagine the...
Case Study: Print ads – Quiet but effective

Case Study: Print ads – Quiet but effective

Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option. Press is the natural place for important messages In the February 16 issue of...