Print media in the campaign mix

Here are seven reasons why print media, be it advertising in newspapers, advertising in magazines, direct mail, customer magazines, door drop or catalogue, deserves a place in the campaign mix. ROI Creativity Integration Trust Targeting Measurement Engagement Read...

The power of print in numbers

Recently Print Power added some powerful infographics onto their website demonstrating that print is an effective and engaging part of the media mix. Engaging and effective Source:...