Case Study: Print ads – Quiet but effective

Case Study: Print ads – Quiet but effective

Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option. Press is the natural place for important messages In the February 16 issue of...

Power of Print: UK newspaper adspend is £1.9bn

Data from a recent survey by the Advertising Association/WARC Expenditure Report has indicated that digital and print newspaper expenditure between 2006 and 2007 decreased by 9.2% with total spend in 2016 at £2.1 bn and £1.9bn in 2017.   Please follow and like...