Power of Print: The San Miguel Rich List

With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end pubs. The San Miguel Rich List campaign achieved this by changing the perception of RICH. RICH is...

Power of Print: The PAMCo study’s print solutions

What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the study provides, highlights these attributes for newspaper advertising. PAMCo: Not so much a...

Power of Print: Quality editorial environments matter

Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from the study and provides a...