Maximise ROI with Print

Newsworks commissioned econometrics consultancy Benchmarketing, led by Sally Dickerson, who conducted a meta-analysis of over 500 econometric models from 2011-2016, revealing the positive impact of adding newspapers to a campaign. Find even examples of newspaper ROI...
Print provides excellent ROI

Print provides excellent ROI

According to a survey from the UK, Print is bested only by Television when it comes to delivering a Return on Investment (ROI). The report from Ebiquity and Gain Theroy aims to provide a benchmark for what businesses can expect their advertising investment to provide....

Power of Print: UK newspaper adspend is £1.9bn

Data from a recent survey by the Advertising Association/WARC Expenditure Report has indicated that digital and print newspaper expenditure between 2006 and 2007 decreased by 9.2% with total spend in 2016 at £2.1 bn and £1.9bn in 2017.   Please follow and like...