#Insight: The QUALITY of attention matters.

Not all reach is equal, and now is the time to consider quality attention. Magnetic’s latest report looks at why quality attention matters. Quality attention drives actions Measuring attention is undeniably a challenge. A single metric is unlikely to fully...

Print media in the campaign mix

Here are seven reasons why print media, be it advertising in newspapers, advertising in magazines, direct mail, customer magazines, door drop or catalogue, deserves a place in the campaign mix. ROI Creativity Integration Trust Targeting Measurement Engagement Read...

2018, the Print year in review #PowerofPrint

2018 was definitely a year not to be forgotten, and it always helps to reflect on what happened, and to enjoy the adverts that really stood out and engaged with the reader. D&AD Yellow Pencil award-winning Ikea pee ad. An ad that revealed a special cot discount...

The power of print in numbers

Recently Print Power added some powerful infographics onto their website demonstrating that print is an effective and engaging part of the media mix. Engaging and effective Source:...

Maximise ROI with Print

Newsworks commissioned econometrics consultancy Benchmarketing, led by Sally Dickerson, who conducted a meta-analysis of over 500 econometric models from 2011-2016, revealing the positive impact of adding newspapers to a campaign. Find even examples of newspaper ROI...