Power of Digital: Don’t break up Facebook

It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to make; Discourage any company from using its data trove to deter new competitors....

The power of the written word

“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the relationship between engagement and action in the purchase decision....