A new organization created to meet the needs of fast changing consumer reading behavior and linked ES hub and currency donor research surveys

Who Are We?

The Publisher Research Council (PRC) is a non-profit company that represents the interests of both print and online publishers in South Africa. As a JIC (Joint Industry Council), we have representatives from, Government, Advertisers and the AMF (Advertiser Media Forum) serving on all our technical committees.

We are owned by the major publishing houses, and members include Tiso Blackstar Group, CTP Caxton, Independent Newspapers, Media24, Mail & Guardian and Ramsay Media. Currently the PRC members publish more than 700 newspapers and magazines in four different languages.

The PRC conducts audience and efficacy research on behalf of our members. We then provide this data to media agencies and advertisers.

What We Do:

The PRC conducts audience and efficacy research on behalf of our members. We also provide broader media audiences for the advertisers and their agencies.

2017 heralds a new dawn of media research in South Africa. After 40 years of a single source AMPS we will move to the global model of a Hub Establishment Survey with linked currency surveys.

Media Research 2017 Onwards | PRC




EM /Online

Publisher Research Council Mandate

  1. Commission and co-ordinate research which is required by or is relevant to the advertising, marketing and media industries
  2. Commission, develop and provide an accepted cross platform readership currency research for the use of the advertising, marketing and media industries
  3. Facilitate the incorporation of audited circulation data so that this metric can be synchronized with the readership panel measurement
  4. Promote and maintain fair, reasonable and proper standards for print and digitally published media audience research
  5. Foster and maintain innovation in term of research development
  6. Support and foster additional collaborative media industry-wide research
  7. Develop relationships with and work closely with interested publisher bodies including but not limited AIB, BRC, MMA, AIP, MASA, AMF and ABC in developing cross platform media research
  8. Expand the base of membership and utilise membership contributions to fund ongoing media industry research
  9. Educate the media planning and buying industry in respect of the utilization of the findings of the research and the value and role of print and digitally published media formats
  10. Develop and collate case studies, articles and white papers demonstrating the value of print and digitally published media

The Socio-economic Segmentation Tool (SEM) Explained

This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool...
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Despite Circulation Pressures Readers Remain Loyal to Print

Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine advertising is a "direct trigger to purchase"....
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Readers View Advertising As Part Of The Reading Experience

The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & Ireland. Print Power highlights Willson's insights...
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The Book of Evidence Proves the Power of Print

In 2016, Ireland's Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results "proved without doubt the strong return on Investment that print media offers to brands." "We'd like to present you with some...
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Study Suggests Print Magazine Ads Establish Deeper Brand Connection

This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a...
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Print Media Is Surviving in More Ways than One

This Media Update article expands arguments on the efficacy of print.  
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Why Print Offers Something Advertisers Covet

A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print....
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Magazines Drive Purchase Decisions

TouchPoints Factoid - Magazine Use
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The BrandMapp 2017 Print Media Report

For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media...
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Publisher Research Council READ Presentation

The PRC's Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017 ...
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