A new organization created to meet the needs of fast changing consumer reading behavior and linked ES hub and currency donor research surveys

Who Are We?

The Publisher Research Council (PRC) is a non-profit company that represents the interests of both print and online publishers in South Africa. As a JIC (Joint Industry Council), we have representatives from, Government, Advertisers and the AMF (Advertiser Media Forum) serving on all our technical committees.

We are owned by the major publishing houses, and members include Tiso Blackstar Group, CTP Caxton, Independent Newspapers, Media24, Mail & Guardian and Ramsay Media. Currently the PRC members publish more than 700 newspapers and magazines in four different languages.

The PRC conducts audience and efficacy research on behalf of our members. We then provide this data to media agencies and advertisers.

What We Do:

The PRC conducts audience and efficacy research on behalf of our members. We also provide broader media audiences for the advertisers and their agencies.

2017 heralds a new dawn of media research in South Africa. After 40 years of a single source AMPS we will move to the global model of a Hub Establishment Survey with linked currency surveys.

Media Research 2017 Onwards | PRC




EM /Online

Publisher Research Council Mandate

  1. Commission and co-ordinate research which is required by or is relevant to the advertising, marketing and media industries
  2. Commission, develop and provide an accepted cross platform readership currency research for the use of the advertising, marketing and media industries
  3. Facilitate the incorporation of audited circulation data so that this metric can be synchronized with the readership panel measurement
  4. Promote and maintain fair, reasonable and proper standards for print and digitally published media audience research
  5. Foster and maintain innovation in term of research development
  6. Support and foster additional collaborative media industry-wide research
  7. Develop relationships with and work closely with interested publisher bodies including but not limited AIB, BRC, MMA, AIP, MASA, AMF and ABC in developing cross platform media research
  8. Expand the base of membership and utilise membership contributions to fund ongoing media industry research
  9. Educate the media planning and buying industry in respect of the utilization of the findings of the research and the value and role of print and digitally published media formats
  10. Develop and collate case studies, articles and white papers demonstrating the value of print and digitally published media

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the Guardian discusses these magazine...
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Print Power: A Programmatic Case Study Integrating Online & Offline

This Print Power article unpacks a Programmatic case study, by the insight team at Britain's Royal Mail MarketReach, for retail brand JD Williams' campaign. The objective of the campaign was to find a solution for the high number of empty carts left from online sales....
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Print Power: The Top Print Hits of the Year

Each campaign challenges us to re-think the magnitude of the print medium's creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for an iPhone ASICS running shoes uses a print ad as a foot type test Ocado the online...
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The Reading Revolution: React, Re-Position, Re-Calibrate

The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October 2017. The Reading Revolution React Reposition Recalibrate -...
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UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35

Young cautions media pundits who consider print is dying in this Newsworks article: "We are in danger of throwing out the baby with the bath water"...
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Newspaper Brands Provide a Context You Can Trust

Newsworks' latest advertising campaign "seeks to highlight the value of newspaper brands today". Discover more from Newsworks' ad campaign: "It's time to get real" in this article, Newsworks Ad Campaign: It's Time To Get Real....
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Proof That Magazine Media Still Deliver the Best Results for Advertisers

The proof is simple: "magazine brands help tell stories and sell products for advertisers". This article illustrates how and why. Proof that magazine media still deliver the best results for...
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The Establishment Survey: A Foundation for a Brave New World

This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
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The Establishment Survey Full Year Release

The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release  
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The Socio-Economic Segmentation Tool (SEM) Explained

This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool...
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