Research Studies


PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.

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This PRC and Nielsen CPS fused and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.

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In 2018, we pioneered media research fusion in South Africa.
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Our mission

The Publisher Research Council is a trusted collective that champions the written word by funding several large scale, expert studies a year to give marketers and media buyers facts at their fingertips as powerful rationale for supporting newspapers, magazines and online publishers with adspend. These highly accurate, multi million rand research studies, including the PAMS (Publisher Audience Measurement Survey), prove that readers of the written word have better brand recall and the highest {disposable} income and demonstrate that publishing platforms are trustworthy, brand safe environments for advertisers.

Our Reach

The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.
With PRC:

Latest news

PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019

The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high quality Establishment Survey insights to the media industry, they have […]

PAMS Brands Fusion – People, Products and Platforms

The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.

The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and provide insights on consumer media habits and preferences, media usage […]

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Our Numbers

Monthly readers
Percentage of adults
Unique Browsers

Our Team

Josephine Buys


Media and marketing pioneer Josephine Buys’ diverse career has placed her at the forefront of embracing media in a variety of industries and platforms, from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce…


Peter Langschmidt

Research Consultant

Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.