‘print is dead’ – then why do even the tech giants use it for their apology ads?

A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of trust above online media. Intriguingly, print is where the “Facebook story first broke”

ebiquity – Re-Evaluating Media Research study

 

 

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