In a bid to educate the younger generation on environmental issues, Yorkshire Tea and Goodstuff used newspapers to engage children and parents in an innovative ‘colouring in’ campaign.

The challenge – increase awareness among parents and their children by 5%, plus boost perceptions of Yorkshire Tea as an ethical brand.

Using a relatively modest budget in a creative and impactful way, we delivered outstanding results in raising awareness of our mission to plant one million trees.

Kevin Sinfield, head of brand marketing, Yorkshire Tea

Case Study

Please follow and like us: