In a bid to educate the younger generation on environmental issues, Yorkshire Tea and Goodstuff used newspapers to engage children and parents in an innovative ‘colouring in’ campaign.

The challenge – increase awareness among parents and their children by 5%, plus boost perceptions of Yorkshire Tea as an ethical brand.

Using a relatively modest budget in a creative and impactful way, we delivered outstanding results in raising awareness of our mission to plant one million trees.

Kevin Sinfield, head of brand marketing, Yorkshire Tea

Case Study