In February this year, Pat Friesen penned an article in the Target Marketing Mag called “Revisiting the Power of Print”. In the article “the neuroscience of touch” is briefly explained, where, Marketing messages, for example, have a better chance of being read when printed on paper and remembered than those viewed on a screen…. Read More

Revisiting the Power of Print

How the Medium Shapes the Message

This episode looks at why high-quality paper is the best medium to deliver memorable messaging.