In February this year, Target Marketing Mag called “Revisiting the Power of Print”. In the article “the neuroscience of touch” is briefly explained, where, Marketing messages, for example, have a better chance of being read when printed on paper and remembered than those viewed on a screen…. Read Morepenned an article in the
How the Medium Shapes the Message
This episode looks at why high-quality paper is the best medium to deliver memorable messaging.