This week’s 6 of the Best are reviewed by Fabio Seidl, Executive Creative director at Velocity, New York.
Winner: Burger King ‘Crashes‘. Nice add to the ‘real photos’ series started by BK last year. This one starts with the WTF effect, it’s extremely relevant, funny and now the joke is on…’us’. Congrats to the absurdly talented team at Lola.
Runner-Up: Aldi: ‘Fresh‘. I saw this campaign in other award shows before and it won a lot of well-deserved metal. It uses a digital mindset in an analogic media. And hey, it’s retail. ‘Fresh’ thinking.
Just have a look at these clever six print adverts of the week – they may spark an idea!
Burger King: Crashes, 2 LOLA MullenLowe, Madrid
ALDI: Fresh McCann Madrid
A Conducir: Dangerous music 1 BBDO Ecuador
child sexual abuse: J Walter Thompson, Nairobi
Parque Arauco: Turtle Sístole
Mercury: Burger Run FCB New Zealand