This week’s 6 of the Best print adverts are reviewed by Karen Land Short, group creative director at Droga5, New York.

Winner: Instax (Fujifilm): In Dad’s Wallet. Maybe it’s because I have a one-year-old and there are 4.23 billion photos on my phone, but I liked this best. It felt like the most human insight of the bunch. I will also now be buying the product. Because it’s brilliant.

Runner Up: Tecnoquimicas: Microfood / Burger. The visual joke is clever, and it’s executed well. Also, I’m a sucker for micro food.

For the complete list, visit