The collection of data for the Establishment Survey (ES) commenced on 1 July 2016. The aim is for media owners, marketers, and advertisers to use the survey as a strategic inter-media planning tool, as the ES surveys media usage across all media types by all major demographics. It provides a demographic, geographic, lifestyle, product and multi-media landscape of South Africa. In addition, ES allows for cross-platform and cross-device media consumption analysis.
The survey consists of a face-to-face interview designed to collect information about households and individuals aged 15 years and older, representative of the adult South African population.
ES data is released bi-annually, in March and September of each year.
Establishment Survey Questionnaire July – December 2018