#Insight: The QUALITY of attention matters.

Not all reach is equal, and now is the time to consider quality attention. Magnetic’s latest report looks at why quality attention matters. Quality attention drives actions Measuring attention is undeniably a challenge. A single metric is unlikely to fully...

Amplify print messages with clever contextual placement

Jessie Sampson, Communications Manager, Newsworks in London makes a case for contextual print advertising. One of the great advantages of newspaper ads is that brands can amplify their messages via clever contextual placement. We know newspapers offer an engaged...