A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the […]
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 people in 37 markets were surveyed to create the “most […]
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
NEWS RELEASE […]
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) […]
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
CAMP2018 Adidas, Leaders get many followers Volkswagen, California Colosseum Altoids, The Curious Afterlife of a Tin Martpet, Don’t keep sexual abuse in silence Ikea, Don’t worry, Harry is still [not] […]
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to […]
Rothco creates a world first, for press advertising, for Ireland’s largest telecom, eir. For the black spots campaign, click eir – black spots
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
The Publisher Research Council is looking for a General Manager. General Purpose: To assume all responsibilities of the GM position. To manage key stakeholder interests, audience research, and engage with […]
As members of the Ad-Connect Program, Simplex Radio, One Stop Travel & Tours and Icebolethu Group have grown their businesses through weekly advertising with Independent Media in Durban, KwaZulu-Natal. Hear […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.
This PrintPower infographic highlights three inherent strengths of print.
The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to […]
“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]