In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October […]
Young cautions media pundits who consider print is dying in this Newsworks article: “We are in danger of throwing out the baby with the bath water”
Newsworks’ latest advertising campaign “seeks to highlight the value of newspaper brands today”. Discover more from Newsworks’ ad campaign: “It’s time to get real” in this article, Newsworks Ad Campaign: It’s Time […]
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
Jeremy Maggs, of Tiso Blackstar’s The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine […]
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
In 2016, Ireland’s Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results “proved without doubt the strong return on Investment that print media […]
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.
TouchPoints Factoid – Magazine Use
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on email@example.com. The BrandMapp 2017 Print Media Report
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017
Today’s customers are more demanding than ever. They want the right information, at the right time, on any device of their choosing. Due to this high level of customer empowerment, marketers’ jobs are becoming increasingly difficult. For marketers to succeed in this environment, online experiences need to be personalized, relevant, and engaging to capture customers’ fragmented attention.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? […]
Movable Ink’s UK Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage […]
Think digital is killing attention spans? Think again. As more and more facets of Canadians’ lives go digital, we felt it was important to understand what impact today’s digital lifestyles are having […]
The definitive guide to the global newspaper industry, in numbers, trends and changes.
This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access […]
Did people watch, read, listen to or interact with content and commercial messages that drove them to that purchase point?
The magazine media industry continues its journey to grow its digital assets and still leverage its lucrative print advertising and circulation businesses. Along the way, the industry has faced challenges of […]