Revisiting the Power of Print!

In February this year, Pat Friesen penned an article in the Target Marketing Mag called “Revisiting the Power of Print”. In the article “the neuroscience of touch” is briefly explained, where, Marketing messages, for example, have a better...
Case Study: Print ads – Quiet but effective

Case Study: Print ads – Quiet but effective

Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option. Press is the natural place for important messages In the February 16 issue of...