The PRC (Publisher Research Council) and Nielsen have launched the first ever fused dataset in South Africa. This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.

The fused dataset, known as PAMS BRANDS 2018 has been released by all software bureau.

Watch the entire Johannesburg presentation.

Available to Download
Fusion 2018 Technical Summary:
Launch Presentation:
Press Release: Can be viewed here.