Why should you join?
If media planners and buyers cannot see your readership and compare it to other publications, how can they justify advertising in your publication or on your website?
The PRC is funded by a proportional contribution from members based on reported Nielsen AdSpend for the preceding calendar year and all publishers, with circulations more 10 000 copies, are encouraged to become members.
Open forums, input to the research process and audience measurement across all platforms and FREE access to PAMS and several other studies are just a few of the benefits of membership. In addition to being able to fuse any of your own research or subscriber bases with PAMS or other surveys, access to the PRC studies provide additional sales arguments based on the inherent strengths of the written word.
* Current Members
The PRC is a Joint Industry Council (JIC) not-for-profit company, funded by contributing members drawn from the broader publishing community. The company is led by Business and Research Committees which report to the board.
* General Members
General members from the publishing community have input on how we conduct all our audience and efficacy research.
Every member is invited to nominate a representative on the Research Committee which meets monthly and comprises of PRC staff, researchers from publisher members, the AMF (Advertising and Media Forum) representing media independents and agencies and MASA (Marketing Association of South Africa) representing advertisers.
For more information, contact CEO, Josephine Buys. (link my email address).