The PRC is a Joint Industry Council (JIC) not for profit company which is funded by contributing members drawn from the broader publishing community. The company is structured with a research committee (Rescom) reporting to the board. There are two levels of members:
These incorporating members are represented on the Board of the PRC and on the Research Committee.
General members from the publishing community have a say on how we conduct all our audience and efficacy research. Every member gets a representative on the Research Committee (Rescom). The Rescom meets monthly and comprises of PRC staff, Researchers from Publisher members, an AMF (Advertising and Media Forum Media Independents and agencies) and MASA. (Marketing Assoc of SA representing advertisers)
General members are: