The PRC is a Joint Industry Council (JIC) not-for-profit company, funded by contributing members drawn from the broader publishing community. The company is led by a Research Committee (ResCom) which reports to the board.
These incorporating members are represented on the Board of the PRC and on the Research Committee.
General members from the publishing community have input on how we conduct all our audience and efficacy research.
Every member has a representative on the Research Committee which meets monthly and comprises of PRC staff, researchers from publisher members, the AMF (Advertising and Media Forum) representing Media Independents and agencies and MASA (Marketing Association of South Africa) representing advertisers.
General members are: