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Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.

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PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019

The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high quality Establishment Survey insights to the media industry, they have […]

PAMS Brands Fusion – People, Products and Platforms

The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.

The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and provide insights on consumer media habits and preferences, media usage […]

Instilling the joy of reading in SA’s children is a prime imperative

Instilling the joy of reading in SA’s children is a prime imperative The statistics are deeply concerning. Eight out of 10 Grade 4 pupils cannot read at an appropriate level; […]

#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

This week’s guest judges are Matthew Pullen and Jon Murray, associate creative directors at RPA, Los Angeles. Winner: Marmite. People have strong feelings about Brexit. Just like people have strong feelings […]

The power of the written word

By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been built on the fact that people love to read, whether […]

The value of published media, an ironic lesson from Netflix

Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to […]

Josephine Buys appointed CEO of PRC

The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has a diverse and passionate career history in publishing and marketing, […]

New media research structures and surveys tentatively embraced by industry

Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine […]

Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, […]

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