PRC and Nielsen launch first fused survey in South Africa

The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting...

Utilising technology for better research

Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. "Picture this," says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975...

PRC introduces the TOC – Technical Oversight Committee

In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. "Media owners and...

The PRC is recruiting – General Manager

The Publisher Research Council is looking for a General Manager. General Purpose: To assume all responsibilities of the GM position. To manage key stakeholder interests, audience research, and engage with relevant industry bodies. To assist in conducting robust...

PAMS – validated and live

After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS...

Peter Langschmidt wins best presentation at PDRF Madrid

At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the...

Establishment Survey Full Year Results Unpacked

On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure....

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