The READ research presentation, presented to the industry in April 2017, brings together multiple research studies from Kantar TNS, Gfk and Nielsen and BrandMapp. Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation.
One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. The […]
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum […]