READing Strengths

The READ research presentation, presented to the industry in April 2017, brings together multiple research studies from Kantar TNS, Gfk and Nielsen and BrandMapp. Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation.

Press Release

The more you Read the more you Earn

The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum […]

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