Maximise ROI with Print

Newsworks commissioned econometrics consultancy Benchmarketing, led by Sally Dickerson, who conducted a meta-analysis of over 500 econometric models from 2011-2016, revealing the positive impact of adding newspapers to a campaign. Find even examples of newspaper ROI...

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#BestPrintAds – Aldi, so fresh

This is one of the best print ads from last week, but thought this one should be highlighted too. Look carefully at the newspaper that the product is wrapped in..... The product is so fresh that it is wrapped in the newspaper from the same day! Imagine the planning...

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Print provides excellent ROI

According to a survey from the UK, Print is bested only by Television when it comes to delivering a Return on Investment (ROI). The report from Ebiquity and Gain Theroy aims to provide a benchmark for what businesses can expect their advertising investment to provide....

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Revisiting the Power of Print!

In February this year, Pat Friesen penned an article in the Target Marketing Mag called "Revisiting the Power of Print". In the article "the neuroscience of touch" is briefly explained, where, Marketing messages, for example, have a better chance of being read when...

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Case Study: Print ads – Quiet but effective

Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option. Press is the natural place for important messages In the February 16 issue of...

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