Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, […]

Power of Print: Globe and Mail campaign influences public policy

A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]

Peter Langschmidt on LSMs and the change to SEMs

In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]

Power of Digital: Over 40% of Latin American women break digital ceiling

An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]

Best of Print Ads: Lara Page, Ellen Musk and Jenny Bezos

Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

Unilever threatens to pull adspend from platforms that ‘breed division’

Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]

Power of Print: Australian newspaper masthead readership is up 3.2%

Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]

Independent KZN and Ad Connect testimonial

As members of the Ad-Connect Program, Simplex Radio, One Stop Travel & Tours and Icebolethu Group have grown their businesses through weekly advertising with Independent Media in Durban, KwaZulu-Natal. Hear […]

Power of Print: Lidl scales back digital media investment after seeing poor ROI

After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]

Best of Print Ads: Simple Ideas Make a Difference

These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]

Best of Print Ads: Conceptual Difference

The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors  

Best of Print Ads: In praise of straight, clever print

“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]

Best of Print Ads: Always make the point

Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]

Best of Print Ads: Money that grows on trees

The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]

Best of Print Ads: The best six

This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]

Best of Print Ads: What do health and ice cream have in common?

The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge  

The best print is innovative print

The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]

PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]

Best of Print Ads: True Fans Know Their Brand

Print advertising can creatively utilise brand recognition, as evident in this week’s best print ads. http://www.bestadsontv.com/ad/92184/NZ-Fire-Service-Senseless-Old-Lady http://www.bestadsontv.com/ad/92193/Global-Air-Zanzibar http://www.bestadsontv.com/ad/92132/Globe-Postpaid-Quiz-Night-BB8 http://www.bestadsontv.com/ad/92079/Coca-Cola-The-Wonder-of-Us http://www.bestadsontv.com/ad/92094/Mitsubishi-Mountain http://www.bestadsontv.com/ad/92096/Anmum-Supporting-U23TeamVietNam-moms  

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]

Print Power: A Programmatic Case Study Integrating Online & Offline

This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]