Power of Print: Quality editorial environments matter

Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]

Peter Langschmidt on LSMs and the change to SEMs

In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]

INMA reveals Global Media Awards winners, Ads24 selected: Best in Africa

“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

Power of Print: The Telegraph and Mastercard team up for UK media first

This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.

Power of Print: Australian newspaper masthead readership is up 3.2%

Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]

Power of Print: More Australian women agree catalogues best media for alcoholic beverages

This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.

Best of Print Ads: Conceptual Difference

The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors  

Best of Print Ads: Always make the point

Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]

Best of Print Ads: Six clients, Six Countries

http://www.bestadsontv.com/ad/93332/Audi-Saint-Patricks-Day-Snakes http://www.bestadsontv.com/ad/93352/Penguin-Random-House-Che http://www.bestadsontv.com/ad/93269/Ticket-To-The-Moon-Beach-Moon http://www.bestadsontv.com/ad/93335/Miyabi-The-Beauty-Of-Sharpness-2018-Saumon http://www.bestadsontv.com/ad/93293/DEFENDER-Lion http://www.bestadsontv.com/ad/93004/Her-Majestys-Prison-Probation-Service-If-It-Was-Easy-We-Wouldnt-Need-You-1

Best of Print Ads: The best six

This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]

Best of Print Ads: What do health and ice cream have in common?

The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge  

The best print is innovative print

The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]

Best of Print Ads: True Fans Know Their Brand

Print advertising can creatively utilise brand recognition, as evident in this week’s best print ads. http://www.bestadsontv.com/ad/92184/NZ-Fire-Service-Senseless-Old-Lady http://www.bestadsontv.com/ad/92193/Global-Air-Zanzibar http://www.bestadsontv.com/ad/92132/Globe-Postpaid-Quiz-Night-BB8 http://www.bestadsontv.com/ad/92079/Coca-Cola-The-Wonder-of-Us http://www.bestadsontv.com/ad/92094/Mitsubishi-Mountain http://www.bestadsontv.com/ad/92096/Anmum-Supporting-U23TeamVietNam-moms  

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]

READ: Publisher Research Council Research Presentation

The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017