Power of Print: An SEM Supergroups purchase journey

This article published on the WARC website, New migrants offer big opportunities for brands, allows us the chance to re-think how we approach the purchase journey of SEM Supergroups 1, 2 and three. It’s enormously complex looking at the new migrant journey...

PRC and Nielsen launch first fused survey in South Africa

The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting...