Power of Print: Quality editorial environments matter

Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]

Power of Print: Philadelphia invites Telegraph readers to discover everyday deliciousness

A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.  

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

Unilever threatens to pull adspend from platforms that ‘breed division’

Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]

Power of Print: Australian newspaper masthead readership is up 3.2%

Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]

Best of Print Ads: Simple Ideas Make a Difference

These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]

Best of Print Ads: Conceptual Difference

The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors  

Best of Print Ads: Always make the point

Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]

Best of Print Ads: Money that grows on trees

The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]

Best of Print Ads: The best six

This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]

Best of Print Ads: What do health and ice cream have in common?

The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge  

The best print is innovative print

The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]

PAMS: Fusing the future

Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]

“A magazine is a beautiful physical object that offers respite from social media”

Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]

Print Power: A Programmatic Case Study Integrating Online & Offline

This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]

READ: Publisher Research Council Research Presentation

The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017