Power of Print: Globe and Mail campaign influences public policy

A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]

Peter Langschmidt on LSMs and the change to SEMs

In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]

Power of Print: Philadelphia invites Telegraph readers to discover everyday deliciousness

A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.  

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

Power of Print: Australian newspaper masthead readership is up 3.2%

Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]

Power of Print: Lidl scales back digital media investment after seeing poor ROI

After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]

Power of Print: More Australian women agree catalogues best media for alcoholic beverages

This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.

‘print is dead’ – then why do even the tech giants use it for their apology ads?

A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]

Australians prefer radio for breakfast, TV after dinner

This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]