In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app that would enable its readers to engage with relevant, customised […]
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]